Consumers, suppliers, and job applicants visiting a company’s offices for the first time will often come away believing things about the firm that weren’t spoken aloud or written down or even implied by staff. The rooms themselves will speak to them, and the smells, sounds, interior lighting, and general ‘vibe’ of the place will play on their subconscious. When prominently displayed, interior lobby signs and reception signs will impact impressionable visitors and positively impact their perception of their surroundings.
Sign Source Solution knows office lobby signs and reception signs serve many purposes. They guide, inform, and reassure visitors, but they should also positively affect public perception of the company. Good signs boost staff and visitors’ emotions and can even affect their behavior. Here are some ways in which good interior business signage impacts people.
Reception Signs Frame First Impressions
For many visitors, the first thing they see upon entering a building is the designated reception area, and the company’s signs displayed in this area can set the tone for their entire visit. A well-designed, clean, and professional-looking presentation can create a positive first impression, communicating the notion that the company is organized and cares about details. Such signs can inform consumers of names, accreditations, specialties, and remind people, both visitors and staff, why the firm is important.
Lobby Signs Bring Business Brands into the Building
Packaged goods makers, food & beverage providers and hospitality companies enliven their offices and brand their workplaces by bringing their own colours in-house. Office signs in work areas often incorporate company logos, slogans, or signature colors. Sticking to a simple colour palette serves to reinforce brand identity and can create a sense of continuity and professionalism.
Concise Office Signage Yields Guidance and Wayfinding
One of the most straightforward reasons for interior signage is to guide people inside a workplace. This can reduce anxiety for first-time visitors and improve how foot traffic flows through a building. Effective wayfinding can also make a space seem more accessible and user-friendly, contributing to a more positive perception of a business or organization.
Well Crafted Lobby Signs Make People Feel Welcome
A reception sign that says "Welcome" or includes the visitor's name (perhaps on a digital display) can make people feel personally acknowledged and valued. This not only improves their mood, it will almost certainly boost their empathy for the company.
Custom Lobby Signs can Offer Social Proof
Whether it’s simple messaging, i.e., a billion hamburgers served, or by displaying real life awards, certifications, and celebrity testimonials, providing social proof a company is successful has played a hand at making some merchants even more successful. In many cases, such boastful signs don’t come across as being braggadocious but rather the consumer finds them reassuring and validating.
Interior Business Signs Can Set Expectations
Designing and deploying high quality interior directory signs in a retail environment lets consumers know they’re buying high-quality merchandise. Signs can also set expectations about behavior. For instance, a sign requesting visitors please check-in at a reception sets an expectation of procedure, while a sign encouraging people to silence their phones sets the expectation of a quiet zone. Size and colours play a role and word choices, especially politeness, will affect how text is perceived.
Lobby Signs Accentuate Aesthetics and Convey Mood
The materials, colors, and design style of custom interior lobby signage can also evoke emotional responses. Natural materials like wood communicate a warm feeling, while sleek metal and glass elements suggest modernity and efficiency. The aesthetics selected by the designers should align with the company's brand and the mood it aims to evoke.
Lobby Signs can Communicate Corporate Hierarchy
The size, prominence, and complexity of inner-office signs can communicate the importance of a space, or a person. A large, ornate placard for a senior executive's office, for example, can subtly signal their importance to the firm. Such monikers can also be used to outline roles and responsibilities.
Signs at Reception Inform Visitors and Reduce Questions
Besides branding and playing with people’s emotions, office lobby signs can be used to effectively convey useful information, such as business hours, Wi-Fi passwords, or safety procedures. The ease with which visitors can find and understand this information can significantly impact their experience and satisfaction. Additionally, it reduces the time spent by staff explaining things.
Sign Source Solution puts a lot of thought into the design and fabrication of all our clients’ lobby signs, and reception signs. We design each piece to serve multiple roles, both functional and psychological. Effective signage can not only make a space more navigable but can also shape people’s perceptions and behaviors in ways that are advantageous to your organization.
